# Small business

## Subtopics
- [Acquisition](/content/resources/small-business/acquisition/index.html)
- [Succession](/content/resources/small-business/succession/index.html)
- [Retirement](/content/resources/small-business/retirement/index.html)
- [Growth](/content/resources/small-business/growth/index.html)
- [Industry](/content/resources/small-business/industry/index.html)

## Articles on Small Business

#### [Flashing success: 14 roofing marketing strategies for small business](/content/resources/roofing-marketing/index.html)
Effectively marketing a local roofing business requires targeting the right audience at the right time. Building and optimizing a website, leveraging a Google Business Profile...

#### [14 HVAC marketing strategies for small businesses to superheat leads](/content/resources/hvac-marketing/index.html)
HVAC marketing for growing a small business should be specialized to meet the target audience at the right time. From building and optimizing a website,...

#### [6 Steps for a family-owned business transition](/content/resources/business-transition/index.html)
Selling a business is a pivotal moment for any family-owned small business, and it can be emotionally tumultuous for the owner, employees, and community. This...

#### [Crisis averted: Small business survival in the wake of the silver tsunami](/content/resources/silver-tsunami/index.html)
As Baby Boomer small business owners retire en masse in the coming years, new models for transferring ownership to employees are keeping businesses open, preserving...

#### [How to successfully navigate a midlife transition after selling a small business](/content/resources/midlife-transition/index.html)
Midlife transitions are difficult for anyone, but especially for small business owners who are selling the business they’ve spent their lives building. Learning how to...

#### [Succession planning for business owners and professionals](/content/resources/succession-planning/index.html)
Succession planning is about more than just selling your business upon retirement. It’s about planning for longevity within the community, continued employment for your employees,...

#### [Succession planning template to transition a business in 8 months](/content/resources/succession-planning-template/index.html)
Succession plans are crucial for the survival of family businesses. Without one, businesses that have been integral to their communities for decades may vanish.