# Business acumen

## Recent articles on Business acumen

### [14 HVAC marketing strategies for small businesses to superheat leads](/content/resources/hvac-marketing/index.html)

HVAC marketing for growing a small business should be specialized to meet the target audience at the right time. From building and optimizing a website,...

### [The impact of open-book management in small business](/content/resources/open-book-management/index.html)

Open-book management is the ongoing process of sharing company financials, educating employees on the data, and giving them context to understand how their day-to-day actions...

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